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Elite China: Luxury Consumer Behavior in China |
5 |
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Contents |
9 |
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Acknowledgments |
11 |
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Foreword |
13 |
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Introduction: Understand China's Elite, Understand China's Future |
15 |
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Chapter 1: Luxury Consumption and China's Elite |
31 |
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Chapter 2: The Confused Concept of "Luxury" |
49 |
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Chapter 3: Consumer Value Systems in 21st-Century China |
61 |
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Chapter 4: A Typology of Chinese Luxury Consumers |
99 |
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Chapter 5: Habits, Lifestyles, Locations |
129 |
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Chapter 6: Opportunities for Chinese Luxury Brands |
171 |
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Conclusion |
209 |
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Appendix |
225 |
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Index |
233 |
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