Preface	6
	Contents	8
	Acronym guide	10
	I Einflussfaktoren der Adoptionsbereitschaft von standortbezogenen Mobilfunkdiensten	12
	Zusammenfassung	14
	Abstract	14
	I.1 Untersuchungseinordnung und -anliegen	16
	I.2 Theoretische Grundlagen und Untersuchungshypothesen	24
	I.3 Empirische Erhebungsmethoden und -befunde	35
	I.4 Implikationen für die Unternehmenspraxis und die betriebswirtschaftliche Forschung	50
	II Pricing and collection preferences for navigation service offers by mobile network operators	68
	Abstract	70
	II.1 Study background and purpose	71
	II.2 Previous work and present research questions	73
	II.3 Methods II. 3.1 Research approach	76
	II.4 Results	79
	II.5 Managerial implications	88
	II.6 Suggestions for further research	90
	III Attribute perceptions as factors explaining mobile Internet accep-tance of cellular customers in Germany	95
	Abstract	97
	III.1 Background and study objective	98
	III.2 Specification of basic concepts, hypotheses, and research ques-tions III. 2.1 Mobile Internet	102
	III.3 Empirical methods III. 3.1 Data collection procedure	114
	III.4 Empirical results concerning the research hypotheses and ques-tions	122
	III.5 Discussion and implications	128
	III.6 Limitations	132
	IV Impacts of mobile Internet use intensity on the demand for SMS and voice services of mobile network operators	139
	Abstract	141
	IV.1 Research background and questions	142
	IV.2 Clarification of basic concepts and development of hypotheses IV. 2.1 Basic concepts IV. 2.1.1 Mobile Internet	145
	IV.3 Empirical methodology IV. 3.1 Data generation procedures and sample	154
	IV.4 Empirical analyses addressing the research questions and hy-potheses	161
	IV.5 Discussion	164
	V Determinants of self-report and system-captured measures of mobile Internet use intensity	173
	Abstract	175
	V.1 Introduction	176
	V.2 Development of hypotheses	180
	V.3 Empirical methods	185
	V.4 Empirical results concerning the hypotheses	196
	V.5 Discussion	200
	V.6 Limitations	204
	V.7 Conclusion	205
	Index	213