Foreword	6
	Preface	10
	Acknowledgements	13
	Contents	15
	List of Figures	17
	Chapter 1 Introduction	18
	Defining Cultural Intermediaries	22
	Cultural Intermediaries: Digital Influencers and Content Producers	23
	Cultural Intermediaries: Change Agents and Community Managers	24
	A Framework for Cultural Intermediation	25
	From Collaborative Media Towards Intermediated Media	29
	Emerging Digital Media Research Methods	31
	Key Concepts	34
	Community Social Media	34
	Convergence Culture	34
	Participatory Media	35
	Public Service Media	35
	Co-creation	36
	Digital Cultural IntermediariesIntermediation	36
	Digital Ethnography	37
	Governance	38
	Chapter Breakdown	38
	References	44
	Part I Foundations for Digital Cultural Intermediation	48
	Chapter 2 Institutional Cultural Intermediation	49
	Hierarchies, Heterarchies and Meritocracy	51
	The Complication of Participation	54
	Mediation: Cultural Intermediation to Reconfigure Participation	57
	Cultural Intermediation as a Topology: Three Forms of Governance	60
	Cultural Intermediaries as Change Agents: Community Social Media	66
	Cultural Studies and Community Social Media	68
	Cultural Intermediation in a Network Theory of Power	71
	Conclusion	74
	References	75
	Chapter 3 Public Service Media	79
	A Historical and Hostile Environment for PSM	81
	Principles of Public Service Broadcasting	86
	Global Variants on Public Service Broadcasting Principles	89
	Public Service Broadcasting as a Policy Instrument	90
	PSB 2.0	90
	Distinctive	92
	Anchor 8	94
	Public Service Media	95
	Public Service Media as One Representation of Cultural Intermediation Within Media Organizations	98
	References	100
	Chapter 4 Participation in Media Organizations	103
	Contemporary Development of Spreadable Media	105
	Cultural Intermediaries as Capital Translators Within Media Organizations	107
	Audience Perspectives for Participation in Media Organizations	109
	Cultural Intermediation and Media Organizations	112
	Convergence	112
	Regulatory and Policy Implications	114
	Users	115
	Capital Translators	116
	Media Organizations	117
	References	118
	Part II Experiments in Digital Cultural Intermediation	120
	Chapter 5 Co-creation as the Basis for Cultural Intermediation	121
	Participation at the ABC	124
	ABC Pool	126
	An Ethnographer’s Tale of ABC Pool	127
	The Complementary Benefits of the Ethnographer and Community Manager Roles	130
	The Creation of ABC Pool	133
	ABC Pool’s New Beginnings	136
	Cultural Intermediation Within New Beginnings	142
	Conclusion	144
	References	147
	Chapter 6 New Media Technologies and Platforms that Engage Audience Participation	149
	Mobile Media as a Form of Cultural Intermediation	150
	Public Service Media and the ABC as a Digital Archive Institution	154
	Geo-Locating Archives with Mobile AR Technology	155
	Releasing Archive Collections for Open Access on ABC Pool	156
	Augmenting Archive Collections in Contemporary Spaces: Lessons from MyBurb	158
	Cultural Intermediation to Facilitate Future Archival Interactivity	163
	Cultural Intermediation as a Combination of Expertise and Taste-Making	165
	Conclusion	167
	References	169
	Chapter 7 Can Social TV Use Cultural Intermediation to Facilitate Participation?	172
	Social Media as a Foundation for Social TV	174
	Social TV at the ABC and #7DaysLater	177
	Exposure Diversity Across Open Social Networks	179
	Fans React to #7DaysLater	183
	Conclusion	185
	References	186
	Chapter 8 Alternative Forms of Participation in Media Organizations	188
	Digital Influencers and Vanity Metrics	190
	Public Issues, Issue Publics: Critical Engagement Across Social Media	193
	PSM Within a Networked Society: Tracking @ABCTV	195
	Vanity Metrics with Critical Analytics to Bolster PSM	206
	Operationalizing New Roles of Cultural Intermediation Within PSM	210
	References	212
	Chapter 9 Algorithmic Culture and Cultural Intermediation	214
	Social Network Analysis to Understand Algorithmic Impact	216
	Step 1: Capturing the Data	217
	Step 2: Cleaning the Data	217
	Step 3: Visualizing the Data	218
	How to Use Digital Media Methods for Audience Participation Within Media Organizations	220
	Outlining the Algorithm: Becoming the Mergesort	221
	The Significance of Automation on Cultural Intermediation	223
	Unethical Social Media and a Helpless Society	225
	Public Media as Algorithm and Automation Design for Scale	228
	Cultural Intermediation as a Key Framework for Future Media Ecologies	230
	References	231
	Chapter 10 Conclusion	233
	Implications of this Research	236
	Reference	238
	Appendix	239
	Bibliography	243
	Index	245